Company:	Eugene Burger Management Corporation
Author:
Date:	05/26/2005
Group:	Resident Manager's Operating Manual
Category:	400 Marketing and Leasing
Title:	1. Table of Contents

12/10/92

TABLE OF CONTENTS


SECTION 400 MARKETING AND LEASING

A. ANALYSIS

1. FAIR HOUSING

2. RENTAL CONSULTANT QUALIFICATIONS AND DUTIES

B. IMPLEMENTATION

1. MARKETING

a. Advertising
b. Referrals
c. Promotions
d. Developing an Individual Marketing and Leasing Program

2. LEASING

a. Secrets to Renting Apartments
b. Do Your Homework and Be Prepared
c. Professional Techniques on the Telephone
d. Helpful Hints
e. Show and Sell
f. Getting the Commitment
g. Overcoming Objections

3. THE CALL-BACK PROGRAM

4. MAINTENANCE AND MANAGEMENT TIPS

a. Exterior
b. Interior
c. Enhancing Additions
d. Management

_ 5. DOCUMENTATION PROCEDURES

a. Instructions for completing EBMC's weekly status report and individual unit status (EBMC Forms 400-1A, 400-1B, 400-1C)
b. Instructions for completing daily and weekly traffic reports (EBMC Form 400-2A, 400-2B)

C. SAMPLE FORMS

Attachments;

History______________________________________________________________
Gabrielle Harris composed this Policy/Procedure on 05/26/2005 11:45:51 AM.
Katherene McElheny edited this Policy/Procedure on 05/31/2005 01:21:23 PM.
Gabrielle Harris edited this Policy/Procedure on 06/06/2005 12:06:57 PM.